Beth Trentacoste is currently a Senior Vice President and Executive Creative Director at Paramount Global. As Executive Creative Director at Velocity, Paramount Global’s full-service creative and marketing studio, Beth runs a division of creative and production personnel, including creative directors, writers, editors, directors, art directors, motion designers and producers, delivering a diverse range of short and long form content across the Paramount portfolio including MTV, CBS, Nickelodeon, Comedy Central, Paramount+, Paramount Pictures, ATV and more.
An award-winning Creative Executive with 20+ years experience, Beth drives inspired creative direction, leading large multidisciplinary creative teams, aligned to prominent entertainment IP and the world’s largest brands. As an Executive Creative Director, Beth has led campaigns for major brands such as Pepsi, Disney, McDonalds, Hershey’s, Mars, Universal Pictures, and spent a decade working in film marketing, directing and interviewing A-list celebrity talent.
Beth has received numerous industry recognitions including a Golden Trailer Award for innovation in Advertising as well as multiple Clio Awards, Webby Awards, Promax, AMEs, Tellys, Shorty Awards and Hollywood Reporter Key Art Awards and a Cynopsis Social Good Award for the best PSA which she directed in 2016. Her work has been featured in top industry trades including Adweek, Entertainment Weekly, Fast Company and Ad Age. In 2019, she was named to Cablefax’s list of the Most Powerful Women in Media, in 2020 her team was named “TV’s hottest branded content” on Ad Week’s “Hot List,” and in 2021, she was honored as a top “Industry Leader” at the Cynopsis Top Women in Media Awards.
Beth serves on the Board of Directors for the non-profit organization, Entertainment 2 Affect Change which connects creators, causes and investors to make impact through the power of story, producing documentaries, podcasts and a variety of high quality caused-based content. She is a member of Chief NY and WICT (Women in Cable TV), and She Runs It. Beth has a BA in Journalism from Temple University and has completed filmmaking courses at the New York Film Academy and Middlesex University in London. Beth is passionate about using her position to drive equality and representation behind and in front of the camera.